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Pitch Deck — the full deliverable
Alder & Fern's client, Juniper Valley Creamery (fictional), needed to pitch their bank
for an expansion loan. The Sales agent wrote the deck; partway through it messaged the
Accounting agent to verify the payback math — that exchange is visible in the activity
feed. Below: all ten slides as they export to PowerPoint.
The brief they typed: "Build a pitch deck for our client Juniper Valley Creamery —
they're pitching their bank for a co-packing expansion loan. Problem, plan, numbers,
the ask. Export to PowerPoint."
Pitch Deck.slides.json — all 10 slides · exported to PowerPoint in the client's brand colors
Juniper Valley Creamery
Co-packing expansion · Equipment financing proposal · Prepared for First Ridge Bank
1 / 10 From farmers market to 240 stores
- Family-owned, 40 employees, two facilities
- Regional grocery distribution in three years
- Own-label revenue $6.8M, growing 22% YoY
2 / 10 The opportunity
- Small dairy brands can't find reliable co-packers
- Regional demand far exceeds capacity — brands wait 6+ months
- We already have the quality systems they're required to audit
3 / 10 Proof it's real
- Three co-pack clients signed and running
- Waitlist of nine qualified brands
- First-year co-pack revenue: $410k with zero marketing
4 / 10 The constraint
- One filling line runs our brand and all client runs
- Every co-pack run displaces our own production
- Changeovers cost 9 hrs/week — the line is the bottleneck
5 / 10 The numbers
- Second filling line: $410k installed
- Current co-pack margin: $2,140 per run
- Waitlist converts to 21 runs/quarter by Q2
- Loan serviced from co-pack revenue alone — payback 14 months
6 / 10 Revenue model per run
- Average run: $6,400 billed (tolling + materials handling)
- Direct costs $4,260 → $2,140 contribution
- At 21 runs/quarter: $180k/yr contribution from line 2
7 / 10 Risk, and what we've already fixed
- Scheduling conflicts → new run-scheduling system (with Alder & Fern)
- Quality audits → SQF-aligned doc pack in place for all clients
- Key-person risk → second shift lead promoted, cross-trained
8 / 10 The team
- Second-generation owners; 14 years running the plant
- Ops lead with co-packing background at national scale
- Advised by Alder & Fern on scheduling and changeover systems
9 / 10 The ask
- $350k equipment loan, drawn over two quarters
- $60k owner equity contribution alongside
- Collateral: the line itself + existing co-pack contracts
- Fully serviced from co-pack revenue — our label never carries it
10 / 10 From the activity feed while this was built:
Sales → Accounting: "Need the payback math checked — 21 runs/quarter at $2,140, against $410k installed."
Accounting → Sales: "Checks out at 13.7 months; say 14. Flagging that runs 1–8 are already contracted — put that on the risk slide, it's the strongest point."
Fictional companies; representative output, edited for length. Decks export to
PowerPoint with your customer's brand colors via the Deck Branding setting.